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Blog | 1. Februar 2018

BERLIN IS GROWING AT AN ASTOUNDING PACE

Berliners love their city. They are open-minded and tolerant, and their city is creative and inspirational. In fact, there’s nothing in the world that could possibly make a true Berliner want to live anywhere else. If anything, Berliners feel sorry for all the millions of people who doesn’t get to take advantage of the City on the Spree’s cultural and recreational amenities on a daily basis. After all, Berlin boasts an incredible 60 shopping malls, 97 movie theaters (with 281 screens), 175 museums, 140 theaters and 900 pubs. Germany’s capital has been magnetically attracting tourists and new residents for many years now. In 2017, 60,500 new inhabitants joined the city’s population – equivalent to an annual increase of 1.67 percent. And there’s no end to the current growth on the horizon, so the city’s population won’t stay at 3.67 million for long.

 

PLENTY OF JOBS AND AFFORDABLE HOUSING

So what has made Berlin so attractive? Looking beyond the emotionally-tinged patriotism of the city’s locals, Berlin certainly has a great deal going for it. It is still possible to find an apartment in Berlin at the kind of rent you won’t find in other major cities. Condominiums also offer good value for money in comparison to other German metropolises, such as Munich or Frankfurt, or even smaller cities, such as Hanover.

In addition to affordable homes, there is also plenty of work around. The city is a powerful job creation engine, with thousands of new jobs each and every year. Berlin has also evolved into a prosperous business hub. The city’s high-tech start-up sector is booming, more and more companies are moving to Berlin, and major companies that are based already here are expanding. The city also benefits from its numerous universities and colleges of applied sciences, which provide a steady stream of qualified junior staff, and work closely with a large number of research institutions in the region. As a result, Berlin has the highest density of researchers and academics per capita in Germany.

 

PULSATING TRADE FAIR CITY WITH INTERNATIONAL FLAIR

Berlin has long since established itself as an international conference and trade fair center. According to the International Congress & Convention Association’s latest rankings, Berlin is one of the world’s four most important conference centers in the world – not least because of the city’s outstanding infrastructure and modern hotels. In 2015 alone, 11 million conference visitors spent more then EUR 2 billion in Berlin. One of the annual highlights: Fashion Week Berlin, holds its own against its Parisian counterpart. This year, Berlin’s most important fashion event took place at E-Werk in Berlin-Mitte for the first time. This converted power station is just one of the host of unique locations that shape Berlin’s appearance.

 

BERLIN’S NEW ENTERTAINMENT DISTRICT IN FRIEDRICHSHAIN

And Berlin will soon be one attraction richer: The city’s tallest property development is underway on Sonnenallee. With almost 2,000 rooms and ten thousand square meters of conference and event space, the 175-metre Estrel Tower will set a new standard for Germany’s entire hotel industry. And the same applies to the area in Friedrichshain around the future Mercedes Square, opposite the East Side Gallery and right on the banks of the Spree. A new urban quarter, complete with offices, hotels and apartments is being developed, together with a world-beating entertainment district. The new quarter will encompass a multifunctional hall for sporting events and theatre performances, a multiplex movie theater for 2,500 visitors, and a bowling alley large enough to host world championships. The Anschutz Entertainment Group (AEG) is investing a total of EUR 200 million in this superlative construction project.

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Blog | 1. Februar 2018

BERLIN IS GROWING AT AN ASTOUNDING PACE

Berliners love their city. They are open-minded and tolerant, and their city is creative and inspirational. In fact, there’s nothing in the world that could possibly make a true Berliner want to live anywhere else. If anything, Berliners feel sorry for all the millions of people who doesn’t get to take advantage of the City on the Spree’s cultural and recreational amenities on a daily basis. After all, Berlin boasts an incredible 60 shopping malls, 97 movie theaters (with 281 screens), 175 museums, 140 theaters and 900 pubs. Germany’s capital has been magnetically attracting tourists and new residents for many years now. In 2017, 60,500 new inhabitants joined the city’s population – equivalent to an annual increase of 1.67 percent. And there’s no end to the current growth on the horizon, so the city’s population won’t stay at 3.67 million for long.

 

PLENTY OF JOBS AND AFFORDABLE HOUSING

So what has made Berlin so attractive? Looking beyond the emotionally-tinged patriotism of the city’s locals, Berlin certainly has a great deal going for it. It is still possible to find an apartment in Berlin at the kind of rent you won’t find in other major cities. Condominiums also offer good value for money in comparison to other German metropolises, such as Munich or Frankfurt, or even smaller cities, such as Hanover.

In addition to affordable homes, there is also plenty of work around. The city is a powerful job creation engine, with thousands of new jobs each and every year. Berlin has also evolved into a prosperous business hub. The city’s high-tech start-up sector is booming, more and more companies are moving to Berlin, and major companies that are based already here are expanding. The city also benefits from its numerous universities and colleges of applied sciences, which provide a steady stream of qualified junior staff, and work closely with a large number of research institutions in the region. As a result, Berlin has the highest density of researchers and academics per capita in Germany.

 

PULSATING TRADE FAIR CITY WITH INTERNATIONAL FLAIR

Berlin has long since established itself as an international conference and trade fair center. According to the International Congress & Convention Association’s latest rankings, Berlin is one of the world’s four most important conference centers in the world – not least because of the city’s outstanding infrastructure and modern hotels. In 2015 alone, 11 million conference visitors spent more then EUR 2 billion in Berlin. One of the annual highlights: Fashion Week Berlin, holds its own against its Parisian counterpart. This year, Berlin’s most important fashion event took place at E-Werk in Berlin-Mitte for the first time. This converted power station is just one of the host of unique locations that shape Berlin’s appearance.

 

BERLIN’S NEW ENTERTAINMENT DISTRICT IN FRIEDRICHSHAIN

And Berlin will soon be one attraction richer: The city’s tallest property development is underway on Sonnenallee. With almost 2,000 rooms and ten thousand square meters of conference and event space, the 175-metre Estrel Tower will set a new standard for Germany’s entire hotel industry. And the same applies to the area in Friedrichshain around the future Mercedes Square, opposite the East Side Gallery and right on the banks of the Spree. A new urban quarter, complete with offices, hotels and apartments is being developed, together with a world-beating entertainment district. The new quarter will encompass a multifunctional hall for sporting events and theatre performances, a multiplex movie theater for 2,500 visitors, and a bowling alley large enough to host world championships. The Anschutz Entertainment Group (AEG) is investing a total of EUR 200 million in this superlative construction project.

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