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Blog | 8. Januar 2018

BERLIN’S TOURISM INDUSTRY IS A MAJOR ECONOMIC FORCE

Berlin is not only young and hip, but also rich in history and culture. Approximately 65 percent of all Berlin’s tourists come to see the Brandenburg Gate. Berlin’s last city gate is now the city’s most important symbol of reunification, having for decades marked the separation of East and West Berlin. Of course, you’d struggle to find many signs of the city’s division today. Nevertheless, the capital’s tourists want to immerse themselves in the history of Berlin, both ancient and modern. According to Berlin City Marketing, half of the city’s tourists are cultural explorers, aged between 30 and 60, and with a primary interest in the cityscape, architecture and art. And visitor numbers are constantly on the up.

 

NEW RECORD FOR OVERNIGHT STAYS

In the first six months of 2017 alone, 6.2 million guests visited the capital city – a new record. As many of them stay for more than just one night, Berlin’s hotel industry was able to book 14.7 million overnight stays, 3.8 percent more than in the same period last year. Berlin has long been a popular travel destination, and not only for Germans. Visitors from Britain and the United States now account for 1.34 million overnight stays. At the same time, the number of Russian guests rose by 20 percent in the first half of the year, while the number of Chinese visitors rose by 17 percent. In addition, there were more than 100 million day-trippers, and millions of visitors who do not appear in any official statistics because they spent the night with family members or friends – but still represent an important economic force for Berlin. In 2016, tourists spent EUR 11.6 billion in Berlin. The hotel and catering industry received about 50 percent of this, while the retail trade earned EUR 3.7 billion. Berlin’s taxi drivers, museums and concert organizers, together with other service providers, shared revenues of EUR 2.3 billion, according to data compiled by Visitberlin.

And Berlin is well on the way to setting another record in 2017, with the number of overnight stays looking likely to exceed the previous year’s total of 31 million. In 2016, it was hailed as a sensation when overnight stays increased by 2.7 percent in comparison with 2015. This constant growth underlines the status of the City on the Spree as a popular tourist destination and cosmopolitan city, even for those on smaller budgets.

 

PROVIDING RELIEF FOR CENTRAL DISTRICTS, STRENGTHENING THE SUBURBS

In order to remain attractive and to satisfy the increasing number of visitors, Berliners are developing a new concept. The aim is to direct tourist flows away from the city center and toward the suburbs. Spandau, Treptow-Köpenick and other outlying districts have a great deal to offer, especially in terms of “authentic” Berliners. If you want to explore Berlin’s suburbs, you no longer have to worry about getting lost: A new smartphone app, Going Local, has more than 700 tips for each of Berlin’s districts and has been embraced by a growing number of users. In fact, it has already been downloaded more than 50,000 times. Spandau even has its own tourism commissioner, while Treptow-Köpenick has its very own website, as well as Facebook and Instagram accounts. Around 1.5 million visitors click on the website every year – eight times as many as just three years ago. But they are not only gathering information, they are also visiting the district: 18 percent more tourists visited Treptow-Köpenick in 2016. And many more visitors could soon be on the way. Over the next few years, Treptow-Köpenick wants to become Berlin’s most popular district for cyclists.

 

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Blog | 8. Januar 2018

BERLIN’S TOURISM INDUSTRY IS A MAJOR ECONOMIC FORCE

Berlin is not only young and hip, but also rich in history and culture. Approximately 65 percent of all Berlin’s tourists come to see the Brandenburg Gate. Berlin’s last city gate is now the city’s most important symbol of reunification, having for decades marked the separation of East and West Berlin. Of course, you’d struggle to find many signs of the city’s division today. Nevertheless, the capital’s tourists want to immerse themselves in the history of Berlin, both ancient and modern. According to Berlin City Marketing, half of the city’s tourists are cultural explorers, aged between 30 and 60, and with a primary interest in the cityscape, architecture and art. And visitor numbers are constantly on the up.

 

NEW RECORD FOR OVERNIGHT STAYS

In the first six months of 2017 alone, 6.2 million guests visited the capital city – a new record. As many of them stay for more than just one night, Berlin’s hotel industry was able to book 14.7 million overnight stays, 3.8 percent more than in the same period last year. Berlin has long been a popular travel destination, and not only for Germans. Visitors from Britain and the United States now account for 1.34 million overnight stays. At the same time, the number of Russian guests rose by 20 percent in the first half of the year, while the number of Chinese visitors rose by 17 percent. In addition, there were more than 100 million day-trippers, and millions of visitors who do not appear in any official statistics because they spent the night with family members or friends – but still represent an important economic force for Berlin. In 2016, tourists spent EUR 11.6 billion in Berlin. The hotel and catering industry received about 50 percent of this, while the retail trade earned EUR 3.7 billion. Berlin’s taxi drivers, museums and concert organizers, together with other service providers, shared revenues of EUR 2.3 billion, according to data compiled by Visitberlin.

And Berlin is well on the way to setting another record in 2017, with the number of overnight stays looking likely to exceed the previous year’s total of 31 million. In 2016, it was hailed as a sensation when overnight stays increased by 2.7 percent in comparison with 2015. This constant growth underlines the status of the City on the Spree as a popular tourist destination and cosmopolitan city, even for those on smaller budgets.

 

PROVIDING RELIEF FOR CENTRAL DISTRICTS, STRENGTHENING THE SUBURBS

In order to remain attractive and to satisfy the increasing number of visitors, Berliners are developing a new concept. The aim is to direct tourist flows away from the city center and toward the suburbs. Spandau, Treptow-Köpenick and other outlying districts have a great deal to offer, especially in terms of “authentic” Berliners. If you want to explore Berlin’s suburbs, you no longer have to worry about getting lost: A new smartphone app, Going Local, has more than 700 tips for each of Berlin’s districts and has been embraced by a growing number of users. In fact, it has already been downloaded more than 50,000 times. Spandau even has its own tourism commissioner, while Treptow-Köpenick has its very own website, as well as Facebook and Instagram accounts. Around 1.5 million visitors click on the website every year – eight times as many as just three years ago. But they are not only gathering information, they are also visiting the district: 18 percent more tourists visited Treptow-Köpenick in 2016. And many more visitors could soon be on the way. Over the next few years, Treptow-Köpenick wants to become Berlin’s most popular district for cyclists.

 

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