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Blog | 29. Oktober 2016

NEW STANDARDS IN URBAN DEVELOPMENT ARE BEING SET AT BERLIN’S OSTBAHNHOF

Living, working, leisure – all in one neighborhood. With the end of urban flight, city planners have had to face up to new challenges arising from the growing number of people who are flocking back to city centre districts. Planners need to create new, high quality urban districts; quarters that are more than just business parks or exclusively residential neighborhoods. Right now in Berlin, new standards are being set in the development of just such urban spaces: Between now and Fall 2018, the US-based Anschutz Entertainment Group (AEG) is investing €200 million to transform the area around Ostbahnof into an inner-city entertainment district.

This major construction project includes a 14-screen, 2,500-seat, multiplex cinema, and the “Music Box”, an event arena for up to 4,000 visitors, which will provide the perfect setting for concerts, theater and gala dinners. On top of all this, there will also be a 28-lane bowling center and an extensive range of cafés and restaurants.

CONSTRUCTION BOOM ON FORMER RAILWAY LAND

The new entertainment district encompasses an area of 6,500 square meters and is being developed on the site known affectionately by every Berliner as “Mercedes Platz”. The American company has been hatching its plans for more than 15 years, having bought the railway wasteland near Ostbahnhof in Berlin-Friedrichshain with the intention of transforming it into a vibrant, modern metropolitan district.

The first project launched by the group’s CEO Phil Anschutz in Berlin was the large-scale event arena O2 World, since rebranded as the “Mercedes-Benz-Arena”, which offers 150 sporting attractions and concerts each year and has become a firm fixture in Berlin’s events calendar. The arena has also served as a magnet to draw a large number of other companies to the former railway hub. Daimler is one of the biggest names to be attracted to the area and moved its German headquarters to an adjacent site in 2013. The online retail giant Zalando is also developing its new headquarters nearby, aiming to house a majority of its 3,500 employees in its new offices to the east of the Mercedes sales HQ from 2017.

ENTERTAINMENT DISTRICT À LA “LAS VEGAS”

Just last year, a new “Holiday Inn” opened its doors, providing the district with its first hotel. And two new hotels are on their way: The Anschutz Entertainment Group is creating a total of 380 new hotel rooms – along with a generous amount of open space and attractive water features to create the perfect ambience for visitors to enjoy a relaxing stroll. The water features include a 1,000 sqm field of fountains, which, as well as providing dramatically choreographed water displays has also been designed to function as a children’s water playground. Entering fully into the Las Vegas spirit, the fountain’s columns of water will be illuminated in a variety of spectacular colors to deliver stunning evening aquatic displays, accompanied by advertising on large screens.

The area to the east of the arena is also the site of much activity. Right next to the iconic Warschauer Brücke, Freo Group is also investing €200 million, in this case in a shopping center. The futuristic, five-story “East Side Mall” is due to welcome shoppers from 2018. Across 25,000 square meters, the center will be home to more than 100 retailers, plus cafés, restaurants and leisure facilities – another cornerstone in the district’s evolution into a vibrant, urban quarter. The vision of the AEG CEO Phil Anschutz, that guests can head from one of his company’s entertainment events to a café, bar or restaurant, or stroll back home, or even head to work, is soon to become a reality. By 2020, approximately 20,000 new jobs will have been created – along with new apartments for around 4,000 Berliners.

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Blog | 29. Oktober 2016

NEW STANDARDS IN URBAN DEVELOPMENT ARE BEING SET AT BERLIN’S OSTBAHNHOF

Living, working, leisure – all in one neighborhood. With the end of urban flight, city planners have had to face up to new challenges arising from the growing number of people who are flocking back to city centre districts. Planners need to create new, high quality urban districts; quarters that are more than just business parks or exclusively residential neighborhoods. Right now in Berlin, new standards are being set in the development of just such urban spaces: Between now and Fall 2018, the US-based Anschutz Entertainment Group (AEG) is investing €200 million to transform the area around Ostbahnof into an inner-city entertainment district.

This major construction project includes a 14-screen, 2,500-seat, multiplex cinema, and the “Music Box”, an event arena for up to 4,000 visitors, which will provide the perfect setting for concerts, theater and gala dinners. On top of all this, there will also be a 28-lane bowling center and an extensive range of cafés and restaurants.

CONSTRUCTION BOOM ON FORMER RAILWAY LAND

The new entertainment district encompasses an area of 6,500 square meters and is being developed on the site known affectionately by every Berliner as “Mercedes Platz”. The American company has been hatching its plans for more than 15 years, having bought the railway wasteland near Ostbahnhof in Berlin-Friedrichshain with the intention of transforming it into a vibrant, modern metropolitan district.

The first project launched by the group’s CEO Phil Anschutz in Berlin was the large-scale event arena O2 World, since rebranded as the “Mercedes-Benz-Arena”, which offers 150 sporting attractions and concerts each year and has become a firm fixture in Berlin’s events calendar. The arena has also served as a magnet to draw a large number of other companies to the former railway hub. Daimler is one of the biggest names to be attracted to the area and moved its German headquarters to an adjacent site in 2013. The online retail giant Zalando is also developing its new headquarters nearby, aiming to house a majority of its 3,500 employees in its new offices to the east of the Mercedes sales HQ from 2017.

ENTERTAINMENT DISTRICT À LA “LAS VEGAS”

Just last year, a new “Holiday Inn” opened its doors, providing the district with its first hotel. And two new hotels are on their way: The Anschutz Entertainment Group is creating a total of 380 new hotel rooms – along with a generous amount of open space and attractive water features to create the perfect ambience for visitors to enjoy a relaxing stroll. The water features include a 1,000 sqm field of fountains, which, as well as providing dramatically choreographed water displays has also been designed to function as a children’s water playground. Entering fully into the Las Vegas spirit, the fountain’s columns of water will be illuminated in a variety of spectacular colors to deliver stunning evening aquatic displays, accompanied by advertising on large screens.

The area to the east of the arena is also the site of much activity. Right next to the iconic Warschauer Brücke, Freo Group is also investing €200 million, in this case in a shopping center. The futuristic, five-story “East Side Mall” is due to welcome shoppers from 2018. Across 25,000 square meters, the center will be home to more than 100 retailers, plus cafés, restaurants and leisure facilities – another cornerstone in the district’s evolution into a vibrant, urban quarter. The vision of the AEG CEO Phil Anschutz, that guests can head from one of his company’s entertainment events to a café, bar or restaurant, or stroll back home, or even head to work, is soon to become a reality. By 2020, approximately 20,000 new jobs will have been created – along with new apartments for around 4,000 Berliners.

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